OPEN FOR INVESTMENTS · 2026
Measuring the Unmeasured
Experience Economy
Retail has Salesforce. Finance has Bloomberg.
The Experience Economy has nothing.
c. $6.5tr
MARKET SIZE
No
RECOGNIZED STANDARD
Seed round
NOW RAISING
Salesforce® is a registered trademark of Salesforce, Inc. Bloomberg® is a registered trademark of Bloomberg L.P. References are for comparative and illustrative purposes only. No affiliation or endorsement is implied.
Every sector of the global Experience Economy invests massively in creating human experiences.
Experience Architects building interactions for brands, markets, live events, channels, venues and sustainability initiatives account for $6.5tr in annual investment.
Capital is deployed without clarity on impact.
Billions invested with no consistent measurement of quality of engagement or return.
Digital media is measured, but siloed.
The non-digital experience economy - $5.2tr - spanning travel, sponsorship, cities, live events, NGOs & culture - is entirely dark.
No unified measurement currency. No benchmark.
The largest blind spot in modern marketing.
THE PROBLEM
A $6.5tn
market with
no recognised measurement standard
THE UNMEASURED GLOBAL
EXPERIENCE ECONOMY BY SECTOR
Global Retail & Consumer Brand
c. $2.1tn
$760bn digital and performance media is measured, but siloed.
A further $1.3tn in non-digital brand experience remains largely unmeasured.
Travel & Tourism
c. $2.0tn
Source: WTTC 2024 (international tourism receipts $1.73tn; total GDP contribution $10.9tn
Public Administrations/Cities
$0.35tn
Public place & civic experience investment
Live Events & Experiential
c. $1.3tn
Source: Custom Market Insights / Allied Market Research 2024
NGOs & Campaigning Orgs
c. $0.15tn
Institutions shaping public experience
Sports Sponsorship
c. $0.5tn
Global sponsorship & rights investment
Education & Cultural Institutions
c. $0.1tn
Institutions shaping public experience
Total Experience Economy
No Recognised Measurement Standard
c. $6.5tn
THE SOLUTION
One currency.
Every experience.
One operating system.
MCAi transforms raw, scattered experience data into a single actionable unified single measurement currency - EXPoint© - deployable across every sector, market, touchpoint & sustainability initiative to serve 5m+ Experience Architects worldwide.
Stable, cloud-native,
fully automated back office
25 years
of validated proprietary data
MCAi
Intelligence Layer
SENSE
Capture
1
Granular experience data captured at scale across markets, categories, channels, touchpoints and sustainability initiatives through the MCAi's AI-enhanced field network.
INDEX
Quantify
2
Proprietary algorithms compute EXPoint© effectiveness metrics and benchmarks as one unified single currency metric comparable across all sectors of the global experience economy.
ACT
Decide
3
Self-service AaaS & DaaS dashboards deliver on-demand strategic insight.
Subscriptions: Freemium-to-enterprise.
No hand-holding required.
THE URGENCY
MCAi Defensible Advantage
Two pillars. Zero shortcuts.
25
Years of validated data.
Proprietary omnichannel experience benchmarks across 89 markets. Competitors face a structural paradox; they need 25 years they do not have.
14
Interconnected prod. modules
Stable, cloud-native, fully automated back office. IP and algorithms protected as trade secrets. Multi-market, multi-wave deployments 24/7.
4,000+
Projects across 89 markets
250m
Experiences benchmarked
132
Clients incl. 26 Fortune 500
40+
Languages, 500+ categories
25 years of validated benchmarks
Automated production stack
MCAi Intelligence Layer
The front end layer is all that remains. Our back office is production-ready. The MCAi Intelligence Layer integrates directly, making the platform dramatically more accessible whilst preserving the same proven IP underneath.
Anyone can build software. No one can replicate 25 years of validated experience data,
4,000+ projects, and a stable, automated global measurement process.
MEET THE MCA TEAM
