Making the most advanced
consumer engagement benchmarking system
accessible to the many.

Locally, regionally and globally.

Launching Soon

  • Because truly objective measurement of the ecosystem matters.
  • Because thriving organizations are built on shared goals and shared understanding.
  • Because improvement isn’t about complexity or cost
  • it’s about system thinking, consistent processes and reliable, outcome-based data.
  • That’s what MCAi delivers … seamlessly, repeatedly and at your fingertips.
  • MCAi offers a unified measurement framework for all marketing, communications, behavioral nudges, and demand generation efforts - across public and private sectors, brands and markets. 
  • By using a uniquely powerful common measurement currency, the MCAi enables every stakeholder to:
  • –
    Align strategies across teams and regions
  • –
    Make smarter, data-driven decisions
  • –
    Demonstrate accountability and impact
  • –
    Drive sustainable growth and transformation

WHY?

Launching Soon

Smarter metrics. Better insights.
Towards improving value for money and value for mankind

The MCAi is built on over 25 years of MCA® validated proprietary research,
powered by a suite of tools, algorithms and IP derived from 4,500 audits across 90 markets.

  • The MCAi captures the voices and behaviours of citizen-consumers worldwide.
  • Continuously refreshes its intelligence, detecting and contextualizing shifts in citizen-consumers behaviours as they happen in 30 top markets, representing 80% of the global citizen-consumer population.
  • Leaders are always equipped with current, relevant insights - local, regional, and global - not just historical trends.
  • MCAintelligence powers two advanced AI platforms – brandxp-ai and equalytix-ai – designed to equip business, marketing and ESG leaders with the metrics, benchmarks and strategic support they need to navigate complexity, align teams, inform decisions, optimize resource allocation and build thriving organizations and brands.

HOW?

Launching Soon

Launching Soon

EVERY-WHERE

  • Poised to transform the managing of marketing and sustainability by making the most advanced consumer engagement measurement accessible to the many - locally, regionally and globally. 
  • brandxp-ai is the evolution of MCA® for Marketing:
    Adopted since 1994 by over 170 companies to benchmark the value for money of marketing. 
  • equalytix-ai is the evolution of MCA® for Sustainability:
    Launched in 2020 to benchmark the value for mankind
    200+ audited brands across 15 key geographies and 50+ cities.

We, The MCA® People

Lawrence Hutter
Chairman
Oscar Jamhouri
CEO
Nabih Salem
IT Expert
Mike Bambrick
Analytics Expert
Arax Daneghians
Development Expert
Elie Salem
Process Expert
Eric Dherte
R&D Expert
George Karaa
R&D Expert
Carla Khairallah
Finance Support
Marek Winiarz
Data Science Expert

Connect to build value for money and value for mankind

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